Tuesday, August 21, 2012

How to make a good idea into an influential idea

So you think you have a good idea about how to change the world. So what?

Your idea will never be implemented on a mass scale unless it can pass two tests.

Test 1: the Grandma test

Your idea must be simple enough that you can explain it to your grandmother in a way that she understands.

Test 2: the Elevator test

Your explanation must be short enough that you can express it to someone during the course of a short elevator ride (about 20 seconds).

These two rules govern why only a limited set of ideas are ever discussed in Congress. Unfortunately, bad ideas can also pass these tests....

So before you try to get the rest of the world on board with your brilliance, make sure that you can organize your main points as to be able to get your grandma to understand in less than half a minute. Good luck!

1 comment :

  1. Couldn't agree more. Major topic of discussion at some of the conferences I've been to.