Saturday, May 29, 2010

2011 Chevy Volt

This is for an ad project I did last semester with a small group.  My main contribution was to create the actual ads (I love Adobe Photoshop).  Please enjoy the ads, and feel free to ignore the typos. =)

The Book contains all the details of the project from the research to the arbitrary allocation of fake money. The bottom line is that regular people do not like hybrids because of the negative stereotype associated with the cars; i.e., hybrid drivers are often pompous, "holier-than-thou" D-bags whom we all want to punch in the face though we are too cool ourselves to actually give them the pleasure of our fists in their mouths.

I apologize if you are a hybrid driver.  I mean no offence to you as an individual, but you must know that when people realize you drive a hybrid, this is how they are thinking about you...

The focus of our campaign is to counteract this stereotype and show commuters that the Chevy Volt is a practical alternative to other hybrids.

Here are the ads:
Two print ads for magazines:

People think most about their commute--and the parts they want to change--while they are actually travelling to and from work.  At the bus stop, we wanted to give commuters an opportunity to consider more comfortable alternatives to public transit; we wanted to give them a chance to see themselves in a hybrid.

At the gas pump is when commuters contemplate the Benjamins drained on gasoline.

And although gasoline and natural gas are not technically the same thing, we call them the same word so we may get away with inserting this mailer into the monthly gas bill.

*All images of the Chevy Volt and the Chevy Bowtie are used without permission, but are strictly for educational purposes in association with this ad project.  Don't try and reuse these as you might get me in trouble.  Thanks.

Monday, May 17, 2010

Back in the TC

Hello!  After two and a half weeks of vacation and travelling (not always the same thing), we are finally back in the Tri-cities.
Photo obtained from the Archives at
It's good to be home.  Kira and I are both excited to have a summer in the hometowns, and to spend time with family and friends that we normally do not get to see.  This weekend, I celebrated my birthday.  I was able to have dinner with each family and a campfire roast with some buddies that I haven't seen in years.  It is the best I have felt in several semesters.

And the trip to California was good.  We got to spend some quality time with our friends, Mark and Jasmine Sawyer; my brother got married and we were able to be there to support and love them; and we went to Disneyland twice!  The bad news is that we spent a decent chunk of savings on the trip and are still without jobs.  But it is summer vacation and we are trying to enjoy the beautiful weather and the time away from school and the bustle of Utah Valley.  I am sure that we will find jobs soon, or that we will otherwise be just fine in the end.  Grad school starts in the fall, and I am sure that we will need to incur a small amount of debt anyway.  I think we just need to focus our attention now on surviving the next two years of life--and taking advantage of every moment we can in a place we may not be able to always call home.

Tuesday, May 11, 2010

Rohn on Self-control

Here is a quick quote that I came across.  I want to thank Heidi Hill for continuing to forward inspirational quotes like this to her family and friends.
“One of the early signs of sophistication is not giving way to all inclinations, but rather, sending your emotions to school so they will learn how to behave.”
Jim Rohn